“The wealth of the nation is its air, water, soil, forests, minerals, rivers, lakes, oceans, scenic beauty, wildlife habitats and biodiversity… that’s all there is. That’s the whole economy. That’s where all the economic activity and jobs come from. These biological systems are the sustaining wealth of the world.” Gaylord Nelson
Gaylord Nelson, founder of Earth Day, was an amazing man. His original intent with the first Earth Day in 1970 focused on education – a “teach-in” of sorts that would provide scientific, factual information as a basis of discussion. Discussion about how our actions are impacting the earth, the animals, the air, the water – and our fellow human beings. The messages continue today. The messages also appear to be becoming more critical as we face changing climate, weather extremes and potential crisis with water and energy systems.
As we created our business at Pinehurst Inn, we realized that we had an opportunity. That opportunity was to not only find ways to save energy & water (thereby saving money!), but also to find ways that support our local economy while also enhancing the guest experience. That opportunity was also to gently let our guests know what we are doing and why. Not to convince them to come over to our way of living or thinking, but to simply plant the seed. Hopefully everyone who comes through our doors sees or reads something of interest, some action or product that they find interesting. Perhaps we are simply trying to start the discussion – our own ongoing “teach-in”.
At least, that’s our goal. Now we simply say to all our guests, friends and peers: Happy Earth Day. May every day be Earth Day as we all move forward to to take baby steps to ensure future generations will find our natural world in a state that will support and grow the global economy. And let us all say a quiet “Thank You” to Gaylord Nelson, a very wise man.